Sandra  Canning

Sandra Canning


License #: SL3356390

Florida Capital Realty

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Staging Your Home to Sell

by Guest Blogger - Lance Colby Hatch

Interior Designer/Owner, Decorating Den Fort Lauderdale

Regardless of how beautiful your home seems to you, staging your home to sell remains one of the most important steps to both selling your home quickly AND ensuring you get the price you want. Staging your home well requires an objective eye. If you stage your home yourself, be sure to apply a critical eye toward objectivity. Also, enlist the help of other friends and neighbors who you trust to give you feedback on your personal staging efforts. Remember to listen with an open mind and do not take their objective criticisms personally. Your true friends want you to succeed in your home selling efforts, so their input may be critical to your staging and selling success.

So, where to begin when staging your home? Well, I’m providing a couple of ideas that will really make a big difference in your home’s appeal to potential buyers. First, be sure to declutter your home. And, enlist the help of your family in doing the same throughout your home. Look at decluttering as an opportunity to begin sorting through your possessions with an eye toward deciding what you want to keep, what you can sell or donate and what you can simply throw out. In the decluttering phase, you’ll be seeking to eliminate anything you no longer use or find attractive in your home. Remember, the more you eliminate at this phase, the less you’ll have to move with you. So, leave no stone unturned! Go through all your display cases and any decorative vignettes you have around your home and pare them down. Though perhaps not consciously, potential buyers find clutter unattractive, making “seeing” the basic structure of your home difficult if every inch of it is filled with wall art, collectibles and photographs.

And, the mention of photographs brings me to the next phase in your staging process: de-personalize your home. When potential buyers see your home, they’ll be looking at it in terms of how it will look as their home with their furnishings and decorative items throughout. Help them “see” the home as theirs by making the space appear open with few distractive elements. Eliminate all family photographs. If you’ve a side table covered with fifteen to twenty different photos of your family, pack them up and instead place a single, large decorative bowl in their place. This provides less for the eye to have to process while creating a cleaner and more open feeling.

Now that you’ve decluttered and depersonalized your space, step back and look at what you’ve created. Do you see an attractive space simply decorated versus one filled with furniture, accessories and memorabilia? If so, great! Invite those friends and neighbors over to see what they think of your streamlined space and encourage their feedback to help you identify anything you may not have successfully addressed.

Finally, if you still feel you need more help to really stage your home to sell, don’t hesitate to hire a professional home organizer to help you with the decluttering phase and a stager or designer to help you depersonalize the space and optimize selling points prospective home buyers will be seeking like large closets, ease of movement throughout the home and breathtaking views. The marginal expense of hiring a professional to stage your home to sell quickly and at the price you seek far outweighs the expense of having your home sit on the market for weeks and maybe even months. Stage it to sell it. Then you’ll be on your way to your next beautiful home.

Highlights NAR Report: 2019 Profile of Home Staging

40% of buyer’s agents report that staging affected how the home was viewed

83% of buyer’s agents said it helped buyers to visualize the property as their future home

17% of agents surveyed said that staging a home increased the dollar value of the home between 6-10%.

The bottom line is that pricing it right, and professional staging will net a higher sales price in a shorter timeframe. The cost of staging is typically lower than the first price reduction in an overpriced home. Staging is a win-win for everyone.

Download the Report: NAR 2019 Profile of Home Staging

SPECIAL DESIGN OFFER: Until December 31, 2019, Lance is offering a one day, one room DZign4U Refresh Package at a 20% discount. Contact Lance to learn more: 978-727-5805 or

A final thought from Lance:

“Life’s challenges are not supposed to paralyze you; they’re supposed to help you discover who you are.” - Bernice Johnson Reagon

Contact Sandra Canning, REALTOR® 954-907-7704, if you would like a complimentary estimate for the value of your property or a customized market report for your area.

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